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Technical SEO

Optimizing for Mobile-First Indexing: A Guide for Small Business Owners

Blog Mobile First

Google now uses the mobile version of your website to decide how it ranks. If your mobile site is slow, cut down or hard to use, your rankings suffer — even on desktop.

Your mobile-first checklist

  • The same content on mobile as on desktop
  • Fast loading on a 4G connection
  • Buttons and links big enough to tap
  • A phone number that opens the dialler
  • No pop-ups that cover the content
  • Structured data and meta tags on the mobile version too

Test your key pages on a real phone — that is how most of your customers see them.

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